A new category
Simultaneous nail & pedi care
Hands and feet in one visit. We save our guests' time and design every visit to be a deeper experience.
THE SONGYEOL Global Partnership
One standard.
Every city.
THE SONGYEOL is a premium nail & foot spa designed to be replicated with the same hospitality in any city — in malls, on the street, or inside beauty destinations. Space, people and records move as one system.
Why THE SONGYEOL
Structure, not effort,
protects the experience.
Destination wellness
A reason to stay
Premium wellness that sits naturally alongside shopping. From reception to lounge, the whole space is the brand.
Replicable hospitality
Quality by system, not by person
Five hospitality moments, the Care Check and a five-field care record keep the same welcome without relying on individual skill alone.
An unmistakable brand
The signature orange arch
Wordmark, orange arch and brushed stainless steel — a space identity recognisable from across any mall.
Store Formats
Three formats
for every city and site.
01
Mall Flagship
Mall Flagship
Our signature format for large malls with high footfall and long dwell time — arch façade, reception, nail bar, private pedicure rooms and welcome lounge.
- Arch façade & reception
- Nail bar + private pedicure rooms
- Welcome lounge
02
Street Boutique
Street Boutique
A showcase format for ground-floor street sites, with the nail bar and orange accents visible through a glass façade.
- Glass façade
- Front nail bar
- Rear pedicure rooms
03
Shop-in-Shop
Shop-in-Shop
A compact format inside beauty and wellness destinations. Our first-store plan fits five or more manicure seats and four private pedicure rooms into about 56 m².
- Linear nail bar, 5+ seats
- 4 private pedicure rooms
- Shared common areas
Global Standard · Local Fit
Keep what matters the same.
Adapt what should differ.
What stays the same worldwide
- Brand name and visual standard
- Signature collection SONGYEOL EDIT
- Consultation and final check
- Record continuity
- Training curriculum and quality standard
What adapts to each city
- Seat count and layout
- Equipment
- Language
- Pricing
- Hours and staffing
Operating System
Six systems
that run every store.
Brand Standard
Space & visual guide
Colour ratio (oat white 55 · orange 20 · stainless 15 · charcoal 10), arch motif, lighting and wordmark rules.
Hospitality SOP
Five moments
Prepare · Welcome · Attend · Finish · Remember. A standard for every touchpoint.
Care Check
60–90 seconds
A short pre-treatment check that reduces decision pressure and time uncertainty.
Care Record
Five fields
Service code · look & product code · length & shape · keep/change feedback · one thing to check next time.
Academy
Skills & service training
Nail and pedicure technique taught together with hospitality standards, with regular quality checks.
AI Care Concierge
In planning
Care-check summaries, suggestion support and record keeping. Not a diagnostic tool — people decide.
Growth Roadmap
Starting in Cheongju.
Growing to the world's cities.
-
Phase 1 · Year 1
Complete the model store
Finalise and validate space, menu, hospitality and record standards at Flagship 01 in Cheongju.
-
Phase 2 · Years 2–3
Domestic replication + overseas pilot
Replicate the validated model across Korea and run one overseas pilot.
-
Phase 3 · Years 4–5
Permanent global expansion
Expand permanent overseas stores and explore a home-care product line.
Who We Partner With
Franchisee
Franchisee
Partners who share our standards and philosophy and want to run a store with us.
Retail Developer
Retail Developer
Malls, department stores and hotels looking for a premium destination-wellness tenant.
Master Partner
Master Partner
Global partners who expand THE SONGYEOL country by country, city by city.
Partnership Process
- 01Enquiry
- 02Consultation & site review
- 03Space & operations planning
- 04Agreement
- 05Build-out & training
- 06Opening & ongoing support
Franchise terms, fees and conditions are provided through the legally required disclosure documents and individual consultation.
Reservation & Partnership
Let us prepare
your seat.
Booking enquiries are answered in order as we approach opening. Partnership enquiries are reviewed and answered directly by our team.